Technical
White-Label vs Custom Development: Which is Right for You?
Feb 22, 2024
7 min
The biggest decision you'll make: build from scratch or use a white-label solution?
Head-to-Head Comparison
White-Label SaaS
Launch in 7 days
$10,000 one-time cost
Battle-tested code
Full ownership
Support included
Standard features only
Custom Development
6-12 months to launch
$100,000+ investment
Untested code
Full ownership
Ongoing dev costs
100% custom features
When to Choose Each
Choose White-Label If:
- • You want to launch quickly and test the market
- • Your budget is under $50,000
- • Standard SaaS features work for your needs
- • You want proven, tested code
- • You're a first-time SaaS founder
Choose Custom If:
- • You have truly unique requirements
- • Budget exceeds $100,000+
- • Time to market isn't critical (12+ months OK)
- • You have technical team to maintain it
- • Standard solutions absolutely won't work
The Verdict
For 95% of businesses, white-label is the smart choice. Only choose custom if you have truly unique requirements that can't be solved any other way—and deep pockets to match.