Case Study
From $0 to $45K MRR: How a Real Estate Agency Built Their Own SaaS
March 5, 2024
10 min read
$45K
Monthly Revenue
200+
Active Users
6 Mo
To Scale
The Background
PropertyFlow started as a traditional real estate brokerage in Austin, Texas. With 8 agents and 500 active listings, they were doing well—but hitting the ceiling every agency faces.
The Problem
Pain Points:
- •15+ hours/week updating property info manually
- •No real-time client access to information
- •Manual commission tracking
- •Lost deals to better tech competitors
The Solution
In 7 days, PropertyFlow launched their branded CRM with:
Property Management
- • Centralized database
- • MLS integration
- • Real-time updates
- • Document storage
Client Portal
- • 24/7 access
- • Document signing
- • Secure messaging
- • Activity tracking
The Results
Month 3
15 Customers
MRR
$3,000
Month 6
225 Customers
MRR
$45,000
Key Success Factors
Deep Industry Knowledge
They understood agency pain points because they were one.
Speed to Market
Launching in 7 days enabled fast iteration.
Where They Are Now
Today, PropertyFlow CRM serves 200+ agencies with $45K MRR and just 4 employees. They recently received a $2.5M acquisition offer (declined) and are expanding nationwide.